umbro?

For the record, I'm not the only one who confused Umbra with Umbro. When I first heard people getting hyped for the Umbra sale, i thought they were out of their god damn minds! Why would anyone wake up early just to get their hands on some greasy gino soccer gear??

At any rate, the Umbra sale allegedly starts on Friday (no it doesn't say on the image below, but that's just what ParadigmRetail told me...)